About Our TeamThe people who make it happen
Want to beach like a local? Need to find out when soccer starts? Are you wondering what the schools are like?
We’re experts at all things 30A because we live here.
Publisher, Editor, Writer
Susan’s called 30A home for 18+ years now. She created 30A Kids Club because she saw the need for a family publication on 30A. In addition to publishing 30A Kids Club Magazine, Bennett Vallee Communications, LLC has produced the town newspaper for Rosemary Beach and Seaside. She’s written for national, regional and local publications and her guidebook, “Meet Me on 30A,” was published in 2013 in by Southwestern Publishing.
Sarah Bailey White
Sarah has more than 10 years of experience in the marketing field, including advertising, media relations, event planning and fundraising. She previously worked as the PIO for the Department of Health in Okaloosa County and was the sole marketing person for Sacred Heart Hospital on the Emerald Coast. She is currently operating a stationary design business, SBW Design Studio, on Etsy.
Marketing & Sales Director
An avid volunteer, philanthropist, Rosemary Beach Foundation board member and a mover and shaker in our community. Ali uses her extensive business knowledge to help our magazine partners promote their products in the best possible way. She authors our Ask Ali feature and uses her certified etiquette know-how to answer life’s stickier questions.
Graphic Design & Art Direction
Jami brings her love of style and color to the pages of 30A Kids Club Magazine. Owner and Editor of 30A Street Style and Outright Social, LLC, Jami also curates a style page in each issue.
Project Manager & Ad Sales
A mom of three is a perfect Project Manager. Erin keeps everyone on track and makes the chaos of putting together a publication look easy. She’s also an art teacher at The Tree House Episcopal Montessori School, runs a consulting business, Erin Bakker Creative, and creates the “Crafts For the Non-Crafty” feature.
Interior Designer Bess Pooler, owner of Interiors by Bess, helps readers make sense of the spaces in their homes. From what to do with children’s art to creating the perfect mudroom, this busy mom of twins helps us sort out the areas of our home.
April owns WISH by April, a full-service party and event design, styling, and planning boutique. She lends her creative eye to our “Last Look” page in the magazine and gives us a snapshot of life to inspire your next memorable moment. Look for her styled photos in our Style and gallery sections of the website.
Food & Nutritional Expert
Amber creates and styles the beautiful food spreads in our magazine. In 2015 she created Nourished Meal Planning after seeing the dramatic effect diets have on people’s health. She now customizes (and cooks) menus for people with health restrictions, food allergies, vacationers or people who need help with weekly menu creations.